You are in a war to “CREATE EVIDENCE”
evidence that you are winning,
that your strategy is succeeding,
that you are building momentum.
Fighting against you in this war will be
fault-finders who are recording every misfire
and
telling everyone who will listen.
You need evidence to help you gain the genuine support of your
colleagues.
– Christopher Zikakis
Do not communicate hype.
Communicate actual results clearly and frequently!